Our Stories

Elegance Unveiled:

A personal journey into the world of lightweight statement earrings

Growing up, my mum had a mantra that echoed in my ears every time the sparkle of beautiful jewelry caught my eye in a shop window: "The more sparkles, the heavier the earring." It wasn't just a piece of advice; it was a wisdom she had gained through her own experiences with heavy earrings. After all, it's no joy when earlobes begin to droop.

Embracing Forgiveness:

A journey into Colombia's vibrant carnival with the Inga tribe and Colombian artisans

In February 2023, our journey brought us back to the beating heart of Colombia, where we received a warm invitation from Luz Maria, head of the Colombian artisan atelier in Putumayo. Little did we know that our stay would collide with a celebration like no other – the "Carnival of Forgiveness" or "Carnaval del Perdón."

Capturing Vibrance:

A personal journey into the world of colorful handmade jewelry

Think of your outfit as a blank canvas, just waiting for that pop of vibrancy. Our handmade jewelry isn't just an accessory; it's that bold brushstroke that lights up any look. Adding a burst of color through our vibrant pieces isn't just a style move—it's a statement. After all, TOAIE means ‘to embellish’ in Frisian and that's exactly what we're here for.

Love at First Sight:

A personal checklist into finding the right piece of ear candy

For those of us with a deep appreciation for statement earrings, like myself, there are a few key factors to consider when selecting the perfect piece of ear candy.

First and foremost, it's all about that instant connection. That true love at first sight. If you don't feel a spark of attraction right from the start, it's probably not meant to be. While this may not apply to every aspect of life, when it comes to decorating your ears, first impressions are everything. Ask yourself: does this statement earring captivate me with its beauty?